UCSF Medical Center: Wrote copy + provided design direction for two trifold brochures to raise money for heart disease research conducted by Dr. Yerem Yeghiazarians.
POPSUGAR: Wrote blog posts daily to keep site competitive + marketed each story across all social media platforms. Conducted countless celebrity interviews at industry events. Served as editor for POPSUGAR City LA, creating local content covering food, fashion, beauty, and lifestyle.
PICSART: Consulted on how to incorporate trending topics within the world of fashion, beauty, music, and celebrity for the 14-24 year-old female demographic. Currently work with the VIP Influencer Program to attract both emerging and established artists.
Wagstaff Worldwide: Interview prominent figures in the restaurant/hospitality industries. Write fact sheets + biographies to be used for press and marketing purposes.
Paige Denim: Wrote compelling product descriptions for both women’s and men’s collections. Wrote copy for website homepage features and weekly newsletters.
IMG Culinary's Tastemaker Collective: Concocted compelling taglines, email copy, and advertisements for San Francisco-based event website.
J Brand: Wrote product descriptions for the Fall 2017 men’s & women’s collections.
Brandless: Write lifestyle and food-related blog posts such as: Are You Breathing Properly? The How-To You Didn’t Know You Needed.
Henry’s House of Coffee: Wrote all copy for current coffee bags, including founder’s biography. Website copy + script for online advertising for podcast.
Redemption Rye: Conducted interviews with Rye ambassadors and wrote article titled "It’s Party Time: Celebrate the End of Prohibition with a Repeal Day Party."
Simon Versus: Handled press for the debut collection of this LA-based menswear brand, including writing the press release and communicating with influencers.
L'Agence: Wrote product descriptions for Spring/Summer 2017 collections in preparation for website re-launch.
Brushette: Wrote blog posts and copyedited website in preparation for the launch of dental hygiene startup.
Barnes International Reality: Wrote real estate listings for several properties to entice buyers.
Asbarez: Wrote following op-eds: "What Does It Mean to Be a Good Armenian Today?", “The Art of Coffee Cup Reading Lives on Through a New Generation.” , and “Echoes of Survival: A Creative Take on the Armenian Genocide.”